About me

My story

When I was 10 years old, I was a vibrant, enthusiastic little girl with a constant smile on my face.

As I got older, something in me slowly began to change. I became more withdrawn over time, and little by little, I lost my voice.

Looking back now, I understand that after experiencing rejection, jealousy, and bullying, I formed a belief as a child that it might be safer not to be fully myself.

I told myself:
“If I hide who I am, I will be safe.”

And so began years of adapting.

When you are disconnected from yourself, you begin to shape yourself around the world. You become like a chameleon — adapting, performing, and becoming who you believe you need to be in order to belong.

You take on roles.
You meet expectations.
You learn how to be what others need you to be.

And in the process, you slowly move further away from yourself.

For years that followed, dancing became the place where I could still access something authentic within me. Ballet became my greatest love, my refuge — and eventually, my career.

It has taken me years to understand that the deepest sense of belonging doesn’t come from fitting in or playing roles — it comes from belonging to yourself first.

That journey back to myself has shaped everything.

Today, I am a professional ballerina, entrepreneur, creative, wife, mother, and coach. I hold many roles in my life, all of which I value deeply — but the most important one is simply being me.

Over the years, I have moved through many identity shifts and seasons of reinvention. What I have come to realise is that growth is not about losing yourself and becoming someone entirely different — it is about learning how to evolve, adapt, and step into new versions of yourself while staying deeply connected to who you truly are.

And this is the work I now support other women through.

As an Identity & Self-Connection Coach, I support women through deeply personal transitions, identity shifts, and seasons of inner disconnection — helping them reconnect with themselves as life asks them to become someone new.

Because I know what it feels like to no longer recognise yourself.

And I know what it takes to find your way back.

x Jen

“Everything about her belongs. Even her vast differences belong. Even her sense of never belonging, belongs.”

Diana, Herself – Martha Beck

Work with me

I offer one on one coaching sessions

Testimonials

Read more about my client’s experience and how their coaching has impacted their lives

Contact me

Get in touch for more information on my services or book a free meet and greet via Google meet

Ilse Joubert | South Africa

Jen has the exceptional gift of connecting very deeply and naturally with people, meeting them exactly where they are. Her personality makes you feel safe and familiar almost immediately, as though you have known each other for much longer than you actually have. She has the wisdom and insight of an old soul — the ability to see right through the chaos, identify the core issues, and find the words to help you understand how to address them. In just a few sessions, she has used more techniques and tools than I have experienced with any psychologist before. What makes her approach so special, though, is that you can genuinely feel that she is interested and that she truly cares. And this isn't simply part of her professional role — it is authentically who she is in her everyday life. She is a warm, honest and gentle guide. Her calming presence leaves you feeling more grounded and more in control, while also helping you develop greater compassion and understanding for yourself.

Marina Garcia de Mateo |South Africa

Jennifer has guided me through the rough part of finding myself again after becoming a mum. My desire to carry on with my professional life while being a present mother for my child was conflicting with some new emotions that were emerging. It’s easy to get lost if you don’t find the right words or the way to untangle the ‘new you’. Jennifer’s guidance to unveil my new vision was beyond useful. She allows space for something nice to come out, she listens and brings the right questions when needed. I recommend Jennifer as a women’s coach.

Thanks Jen

Nina Baron | South Africa

I wholeheartedly recommend Jennifer as a truly exceptional life coach who has made an immeasurable difference in my life. Jen possesses a rare combination of empathy, wisdom and the ability to listen attentively without any judgement. Jen created a safe environment for me to be completely honest. Her thought-provoking questions allowed me to gain profound insight into the issues I was dealing with. Through her guidance I developed a clearer understanding of how to approach difficulties. If you are seeking a life coach who will genuinely care about your success and well-being, provide invaluable guidance, and empower you to become the best version of yourself, I wholeheartedly endorse Jen. She’s made all the difference in my life and I have no doubt that she will do the same for each one of her clients.

Big thank you Jen.

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Accreditations